“Oh, hi, I’ve read you’re still dealing with training…”
“Er, yes, why wouldn’t I?”
“No, no, but.. you know: because of the crisis and because companies have cut all non-compulsory or non-measurable activities, such as counseling and business training.”
“Ah, interesting. But are we sure that training is a non-measurable activity?”
“Well, why, all of a sudden it’s possible to measure the learning of a complex behavior?”
“Sorry, remind me what sector you work in?”
“And remind me how do you measure the return on investment of a billboard placed on the side of a building?”
“What does that have to do with anything?! Meanwhile, what you are talking about is brand awareness, and, then, it is not a single spot action but a part of a broader marketing plan, with well-defined KPI and constant monitoring of the intermediate results that allow a correction of the shares in a work in progress…”
“Here you go… Training as well. One that is delivered without analysis of needs, without being part of a large-scale project, without KPI defined, without logical development for the employees involved, disconnected from present and future needs of the organization, without continuous monitoring, and without intermediate support actions or chosen only as a favor to a friend-consultant, this kind of training will be difficult to measure…”
This is a kind of conversation that many professionals who deal with the development of organizational skills carry all the time, not only to explain the nature of their work, but also to justify the value in the absence of numbers and pie charts.
The nature of professional training has inevitably changed in recent years, moving from a period of abundance, where practically everything (including absurdities) was experimented to a suffocating, often unmotivated recession.
Yet, the problems remained the same: how do we participate (no time), how do we pay (no money), how do we measure a result (no numbers, no modalities).
In front of these difficulties, I wonder if you are really aware of the fact that training function is actually full of solutions and possibilities that, applied in the most rational way, can help to reach the target audience needs.
Do you want to measure a more objective output? Perfect: reduce the “seminars” interventions and amplify those in modality action learning, where learners work until they bleed, instead of playing Battleship on their phones while the instructor becomes hoarse, slimming down at the same time. Measure ROI? Simple: at the end of the course organizational problem should be solved. Can it be more objective than that?
Is there a need to cover a very large population? Perfect: work by integrating online activities with periodic follow-ups in the presence of technicians and superiors. Measure ROI? Heck: The boss is here! Who better than him can evaluate it?
Is the need an ongoing support to key resources who are dealing with a sudden change? Perfect: activate coaching processes with trusted experts who know the company as their pockets and are able to use the appropriate tools (including IT) to share the progress of work with top management.
We don’t talk about satisfying any request of management (especially if unrealistic), we talk about staying focused on planning and methodological elements, that are much more important than a final satisfaction survey.
The techniques are there, the skills are there, new technologies help us, there are only two elements missing: the vision and the will.
And, honestly, it is hard to measure them.
Adopting an Extended Learning Management System you’ll be able to measure the results of training and constantly monitor the data for each learner involved. Together Jazz, Extended Learning Management System, permits to manage training in Enterprise-profile companies and Corporate University word-wide. It supports traditional classroom activities with blended contents (webinars, videos, business games, live cases, coaching, library, TED Talks, immersive multimedia experiences). It allows the Company to adhere to the most sophisticated logic distribution and monitoring of training results. In an era dominated by mobility and cloud-computing, our mission is to create a combination of digital and real benefits of modern technology for the measurement of the data, that makes it possible to deliver training anytime, anywhere, through any device. Together Jazz promotes flexibility, customization, speed and sociability, in a complex management of the learning experience. Through forums, chats, peer to peer evaluation, the learning is understood as a continuous multi-format, multi-device, adaptive and collaborative process.